Homepage
Click to expandHomepage hero with clear calls to action, trust-forward messaging, service overview, and quote funnel entry points.
Back to WorkVisit Live Website
Website
Anderson Tree Service
Anderson Tree Service needed a site that built trust fast and made it easy for homeowners to request quotes. I designed and developed the full build around one clear goal: qualified leads. The visual direction leans into deep forest greens, warm neutrals, and high-contrast CTAs. Under the hood, it runs on Next.js App Router, React, and Payload CMS with reusable blocks so the team can update pages quickly without needing code.
Next.js (App Router)ReactPayload CMSTailwind CSSSchema Markup
Type
Service Website
Market
Austin, TX
Primary Goal
Quote Requests
CMS Model
Modular Blocks
Website Walkthrough
Full-page captures from four key pages. Each frame is scrollable so different page lengths stay readable.
Services
Click to expandServices page with specific tree care offerings, conversion-focused structure, and supporting trust content.
About
Click to expandAbout page presenting company credibility, local positioning, and trust signals for homeowners.
Our Work
Click to expandOur Work page featuring before-and-after tree service results to build trust through visible outcomes.
Built Around Conversion, Not Just Looks
The page flow is built to move homeowners from "just looking" to "request a quote." The homepage leads with a direct value proposition, clear action buttons, trust messaging, and service cards that answer common questions early.
Reusable CMS Blocks for Fast Updates
Content is managed with reusable Payload blocks for hero sections, feature grids, testimonials, FAQs, media, CTAs, and forms. That setup makes it easy to publish or adjust marketing pages without touching the codebase.
SEO Foundations for Local Search
The technical setup includes page-level metadata, sitemap and robots support, and schema for local business details, services, and FAQs. This gives the site a clean foundation for visibility in search and richer result snippets.
Responsive and Performance-Minded
The UX was tuned for desktop and mobile with sticky navigation, polished reveal behavior, and optimized media delivery. The result is a fast, modern site that feels trustworthy on first visit and is easy to scale over time.