Anderson Tree Service
Anderson Tree Service needed a site that built trust fast and made it easy for homeowners to request quotes. I designed and developed the full build around one clear goal: qualified leads. The visual direction leans into deep forest greens, warm neutrals, and high-contrast CTAs. Under the hood, it runs on Next.js App Router, React, and Payload CMS with reusable blocks so the team can update pages quickly without needing code.
Before & After
Choose a page and move the divider to compare the original one-page GoDaddy site with the conversion-focused Orion Studios rebuild.
Drag the divider to reveal the original GoDaddy page and the Orion Studios rebuild in the same frame.
Original site builder
Orion Studios rebuild
Homepage
The original template centered on the company name and phone number. The rebuild leads with a specific regional promise, real service imagery, clearer navigation, and two immediate quote paths.
Drag, tap, or use arrow keys
Built Around Conversion, Not Just Looks
The page flow is built to move homeowners from "just looking" to "request a quote." The homepage leads with a direct value proposition, clear action buttons, trust messaging, and service cards that answer common questions early.
Reusable CMS Blocks for Fast Updates
Content is managed with reusable Payload blocks for hero sections, feature grids, testimonials, FAQs, media, CTAs, and forms. That setup makes it easy to publish or adjust marketing pages without touching the codebase.
SEO Foundations for Local Search
The technical setup includes page-level metadata, sitemap and robots support, and schema for local business details, services, and FAQs. This gives the site a clean foundation for visibility in search and richer result snippets.
Responsive and Performance-Minded
The UX was tuned for desktop and mobile with sticky navigation, polished reveal behavior, and optimized media delivery. The result is a fast, modern site that feels trustworthy on first visit and is easy to scale over time.