Currin Pest Control
Currin Pest Control needed to move beyond a generic site-builder experience without losing the local trust the family-owned business had built over more than 15 years. Orion Studios redesigned and rebuilt the site around the questions customers ask in urgent moments: what Currin handles, where the team works, how to request service, and how to call or text immediately. The finished site pairs a distinctive editorial visual system with focused conversion paths, structured local-service content, privacy-aware analytics, and a custom CMS for ongoing updates.
Before & After
Move the divider across four matching pages to compare the original GoDaddy site with the live Orion Studios rebuild.
Drag the divider to reveal the original GoDaddy page and the Orion Studios rebuild in the same frame.
Original site builder
Orion Studios rebuild
Homepage
The opening experience changed from a logo-dominated template to a focused service message with immediate trust signals and clear call or request-service paths.
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A Clearer First Decision
The former homepage devoted most of its opening screen to an oversized logo followed by a broad geographic headline. The rebuild uses that space to answer the practical questions a customer has during a pest or wildlife problem: what Currin handles, where the company works, why it is credible, and whether to call, text, or request service online.
Service Paths Built Around Real Customer Needs
The information architecture organizes wildlife removal, honey bee removal, sanitation, insulation, termite inspections, pest control, and inspections into focused paths. County pages and a wildlife library support people who arrive with a specific animal, service, or location already in mind.
Local Trust, Made Visible
The visual system combines Currin's red identity with deep navy, warm cream, strong serif headlines, and direct language. Licensing, family ownership, the satisfaction guarantee, after-hours texting, service areas, and the customer billing portal are surfaced where they help customers make a confident decision.
Custom CMS Without a Template-Looking Frontend
A custom Orion CMS gives the team structured control over pages, global content, media, and forms while preserving a bespoke public experience. Content can evolve without rebuilding the visual system or forcing the site into a generic theme.
Search, Measurement, and Privacy Foundations
The build includes page-specific metadata, canonical URLs, structured data, sitemap and robots support, legacy-route redirects, and conversion events tied to meaningful actions. Optional analytics is consent-aware, while call, text, and successful service-request paths remain available without analytics cookies.